E-commerce packaging, a distinct category within corrugated cardboard packaging, caters specifically to the requirements of online retailers who ship their products.
Typically, these packages showcase an eco-centric design, predominantly made from grey paper comprised entirely of recycled materials (waste paper).
Branding is primarily achieved by placing logos on the outer surfaces, utilizing flexographic printing techniques.
To create impactful marketing, internal printing is used for ‘WOW’ effects. Notably, printing technologies that offer unique, personalized prints and Variable Data Printing (VDP) play a significant role in this sector.
Advantages of e-commerce packaging
- Ensures product safety during transit with materials selected for their protective qualities.
- Efficient assembly is facilitated through smart design choices, such as the use of partially glued packaging.
- Secure closure is achieved with Pressure Sensitive Adhesive (PSA) glue lines.
- Packages are designed for easy and safe opening, incorporating perforations and tear strips.
- The return functionality is integrated, allowing customers to easily reseal the package for returns, thanks to additional PSA glue lines and structural design features.
Packaging dimensions
Our die-cut packaging’s maximum dimensions are dictated by our die-cutting machines’ capacity. These dimensions are determined by measuring the flat layout after unfolding the package from its 3D structure.
Our rotary die-cutting technology can produce sizes up to 2800×1540 mm,
while flat die-cutting achieves a maximum of 2100×1300 mm.
The minimum dimension is based on what can be feasibly die-cut and folded into a 3D structure.
Order volume varies depending on the packaging design and material type,
with a standard minimum production run of 1000 units.
Printing on e-commerce packaging
The choice of printing technology should align with the desired graphic quality and the scale of production.
Personalization, especially popular for shipping packaging, is made possible through digital printing.
This personalization strategy not only bolsters brand image and recognition but also stimulates purchasing interest and communicates a wealth of information. It serves as an effective marketing tool, making the packaging stand out among competitors.
For more on printing options, see PRINT https://tfp.com.pl/druk/
